To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices but it applies anywhere we’re competing for our audience’s attention (so, the entire Internet)...
3 minute readTo steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices...
Learn thisThink of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works and what doesn’t. When you run a split test, two or more versions of...
3 minute readThink of split testing (or AB testing) like a deathmatch for ideas. It’s the best tool we have for figuring out what works...
Learn thisYour organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an effective voice. Here are some things you might like to include in your own...
3 minute readYour organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an...
Read thisDon’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or break your broadcast. Inboxes are generally cluttered, un-fun places. You can either...
3 minute readDon’t undercut a great email by hiding it behind a poor subject line. These few words have the power to make or...
Keep readingOne of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us to compete for the attention spans of our audience, more is most definitely less...
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us...
Find out moreIt’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone. The business of wide-scale change-making affords us neither of these luxuries. Since you’re reading...
3 minute readIt’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone...
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