Found 24 topics tagged ‘Best Practice’

What Makes a Good ‘Hero Image’?

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image that greets your reader when they hit your page. If your page doesn’t have...

7 minute read

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image...

Read this
Learn this
This Little Trick Will Increase Your Conversion Rates

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell them exactly what you want them to do. In our tests, this always increases...

2 minute read

Whether your call to action (CTA) is a button or a link, don’t get too clever. Speak directly to your supporter and tell...

Read this
Read this
Email Tokenization: What Is It?

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your...

2 minute read

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts...

Read this
Read this
Top 10 Ways to Turbocharge Your Digital Comms

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...

5 minute read

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...

Learn more
Read this
Segmenting for ‘Behavior’ vs ‘Intention’

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model. You know—the ‘list within the list’ approach. This involves recruiting supporters onto purpose-designed lists...

5 minute read

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model...

Keep reading
Keep reading
How NOT to Use Bold Type...

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for SEO. But in order to preserve impact, use bold words sparingly. It’s tempting to...

Quick Quick read

Bolding the odd word or phrase can help skim readers catch key ideas you don’t want them to miss. It’s also great for...

Learn more
Find out more