Found 24 topics tagged ‘Best Practice’

Email Tokenization: What Is It?

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts. When someone clicks on a tokenized link from an email to your website, your...

2 minute read

A token is a little snippet of encoded data that identifies a supporter and can be attached to links in your email broadcasts...

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Top 10 Ways to Turbocharge Your Digital Comms

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...

5 minute read

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...

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Picture This When Writing Your Next Headline...

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to give it context. Does it make sense without an accompanying photo or intro text?...

2 minute read

Whatever you do—don’t just imagine your headline on your page itself. Consider how your headline performs without the rest of your page to...

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Avoid These 4 Mistakes When Embedding Videos

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you can take full advantage without annoying your supporters. Why on-page videos are...

3 minute read

On-page videos can be your best friend and your worst enemy. At the same time. Know the pros and cons so you...

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7 Traits of a Clear Writing Style

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast as you can! Convoluted language won’t win you any friends in the real world...

10 minute read

The education system taught many of us that long words and complex sentence structures are signs of sophistication. Un-learn this as fast...

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Write Your Own Communications Guide

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an effective voice. Here are some things you might like to include in your own...

3 minute read

Your organization and its communication style is unique. Defining it will consolidate expertise, build confidence, and help you and your co-communicators hone an...

Learn this
Find out more