Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Please, Abandon Your Action Lists

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win our campaign. However, we can do better than simply listing these actions. Action lists...

Quick Quick read

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win...

Learn this
Read this
Why You Need to Stop Talking about Yourself

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up. You know—all the work he has to do; his accomplishments; how great everyone thinks...

2 minute read

Imagine you’re at a party. There are plenty of new people you could meet and talk to. There’s a guy talking himself up...

Learn this
Learn more
What Makes a Good ‘Hero Image’?

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image that greets your reader when they hit your page. If your page doesn’t have...

7 minute read

A ‘hero’ image is one that carries the most visual weight in your layout. Usually accompanying your headline, this is the image...

Find out more
Find out more
Choose the Right Messenger

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always be the best vehicle for your message. It helps to know when someone else...

5 minute read

Great communication is not just about what you say but how you say it. Who says it also matters. You won’t always...

Find out more
Read this
What You Need to Know about ‘Deliverability’

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting chance of being opened. Poor deliverability will send many of your messages into spam...

6 minute read

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting...

Learn more
Learn more
A Beginner’s Guide to SEO (Search Engine Optimization)

New to SEO? Here’s what works in 2023. If the currency of the Internet is web traffic, then search engine referrals are money trees. Google alone fulfills 3.5 billion search queries per day. This “free” traffic has...

12 minute read

New to SEO? Here’s what works in 2023. If the currency of the Internet is web traffic, then search engine referrals are money...

Find out more
Learn this