Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

This Is What Happens When You Address Your Reader as a ‘Group’

SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like you’re writing only to them. When ‘broadcasting’ language slips into our writing,...

4 minute read

SPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like...

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How ‘Why’ Is the Most Important Question You Need to Answer

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated? Why do you exist? The answer to all these questions is the same. And...

4 minute read

What draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?...

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12 Proven Ways to Personalize Your Broadcast Emails

If we want to get the most out of email, we need to make it personal. If every message we send sounds like it was spat out of a template, it’s going to be hard to...

7 minute read

If we want to get the most out of email, we need to make it personal. If every message we send sounds...

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What’s a “Crisitunity”?

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because of this, it’s been adopted by all the most successful online action platforms...

2 minute read

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because...

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A Beginner’s Guide to List Building

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational mission depends on it. In this case, list building is literally mission critical. You...

3 minute read

Most organizations want to grow their online audience. Some of us rely entirely on our supporters to fuel actions and fundraising—the organizational...

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Buttons vs Links: Which Converts More Clicks?

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get them there? In the history of Animals Australia’s (several thousand) email broadcasts, there’s no...

2 minute read

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get...

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