Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

Please, Abandon Your Action Lists

As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win our campaign. However, we can do better than simply listing these actions. Action lists...

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As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win...

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Say Thanks (and Mean It)

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building. It also means that action pages are often the first meaningful touchpoint for new...

2 minute read

Great action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building...

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Here’s Why You Should Be a Rule Breaker

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope to change the world, that needs to include us. Learn to...

3 minute read

Technology moves at light-speed. Every day, smart people are pushing the boundaries of digital design, user experience, and communication. If we hope...

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Don’t Let These ‘Cognitive Biases’ Hurt Your Conversion Rates

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead people to act against their own best interests. If you understand them, you can...

2 minute read

Cognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead...

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Articulate Your ‘Theory of Change’

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause. But don’t expect anyone to take your word for it. Make the effort to...

4 minute read

You might know definitively that your call-to-action (CTA) is the single-most strategic thing your supporters can do today to help your cause...

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Why We Need to Stop Thinking about Email as a ‘Broadcast’ Medium

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think about email broadcasts this way. Broadcast communication is, by default, impersonal. Because...

2 minute read

Think of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think...

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