Found 15 topics tagged ‘Retention Strategy’

How to Combat Supporter Fatigue

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize the threat of supporter fatigue after it’s infected our list. By that time, campaign,...

3 minute read

Don’t wait for supporter fatigue to set in before creating a plan to mitigate it. Nice idea, right? Most of us only recognize...

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The TWO Objectives You Need to Meet in Every Email

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If your organization relies on—or hopes to rely on—a digital audience to sustain its work,...

2 minute read

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If...

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Should You Send Emails from Your ‘Organization’ or an Actual Person?

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if that would work for us?” ... “What about our organizational ‘voice’?” .....

5 minute read

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if...

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When to Tell Your ‘Movement Story’

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving your vision is dependent on the funds and actions of your supporters, you need...

3 minute read

Call it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving...

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Segmenting for ‘Behavior’ vs ‘Intention’

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model. You know—the ‘list within the list’ approach. This involves recruiting supporters onto purpose-designed lists...

5 minute read

When it comes to targeting the best supporters for specific activities, many of us are using (or have used) the sub-list model...

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Are You Prioritizing the Right List Building Entry Points?

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to your list are your list building entry points. Choosing the right entry points can...

2 minute read

There’s more than one way to build an email list. The various types of digital assets you can use to attract people to...

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