Hello, Changemaker!

Karen Nilsen

Hi I’m Karen. I want to share with you the tactics I’ve used to build digital power and engage a supporter base of millions. Are you ready? Let’s get started!

How to Hook Your Reader

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices but it applies anywhere we’re competing for our audience’s attention (so, the entire Internet)...

3 minute read

To steal a mantra from our friends in journalism: don’t bury the lede. The idea might have started in newspaper offices...

Learn this
Learn more
What’s the Perfect Subject Line Length?

In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters before subject lines are cropped. That’s roughly seven words. Anything beyond this and you...

Quick Quick read

In 2025, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters...

Learn this
Read this
The TWO Objectives You Need to Meet in Every Email

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If your organization relies on—or hopes to rely on—a digital audience to sustain its work,...

2 minute read

Every time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If...

Find out more
Find out more
Buttons vs Links: Which Converts More Clicks?

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get them there? In the history of Animals Australia’s (several thousand) email broadcasts, there’s no...

2 minute read

If your action email has one job—to get your supporter to click through to a destination—then what’s the quickest way to get...

Learn this
Find out more
Should You Send Emails from Your ‘Organization’ or an Actual Person?

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if that would work for us?” ... “What about our organizational ‘voice’?” .....

5 minute read

Here’s how the internal dialog usually goes: “We’re torn. We see other organizations sending from individual people but how do we know if...

Find out more
Learn more
What You Need to Know about ‘Deliverability’

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting chance of being opened. Poor deliverability will send many of your messages into spam...

6 minute read

Not every email you send will find its way into an inbox. Optimal deliverability is needed to give your emails a fighting...

Learn this
Read this

Get a free weekly digital strategy tip:

Name Email
privacy policy.

We respect your data. View the privacy policy.

Unsubscribe any time. We respect your data. View the privacy policy.