New to SEO? Here’s what works in 2024. If the currency of the Internet is web traffic, then search engine referrals are money trees. Google alone fulfills 3.5 billion search queries per day. This “free” traffic has...
12 minute readNew to SEO? Here’s what works in 2024. If the currency of the Internet is web traffic, then search engine referrals are money...
Read thisSo you’ve cracked the code to writing a great email. The next step is to push it out to as many people as possible, right? Wrong. Segmentation is the practice of dividing your supporters...
5 minute readSo you’ve cracked the code to writing a great email. The next step is to push it out to as many people...
Find out moreHave you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been retargeted. Retargeting (also known as ‘remarketing’ or ‘pixel tracking’) lets you ‘tag’ visitors who...
2 minute readHave you ever visited a website only to notice that ads for that site seem to ‘follow’ you around the Internet? You’ve been...
Find out moreYou are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages fail. Could you afford to continue investing time in something that wasn’t...
4 minute readYou are not your audience. Five humbling words that explain why so many messages fall flat, emails flop, and web pages...
Learn moreThink of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters may still engage, take action, and donate. However, with intentional design, pipelines will help...
5 minute readThink of digital pipelines as pathways that lead your supporters down progressively deeper levels of engagement. Without designing your pipelines intentionally, your supporters...
Keep readingWho are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might be sitting on thousands (perhaps millions) of data points that could answer these questions...
5 minute readWho are your supporters? And what do they need from you to reach their potential as star advocates or loyal donors? You might...
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