Found 11 topics tagged ‘Email Open Rates’

What’s the Perfect Subject Line Length?

In 2020, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters before subject lines are cropped. That’s roughly seven words. Anything beyond this and you...

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In 2020, more emails are being viewed on iPhones than any other device. The average iPhone affords us a measly 41 characters...

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Avoid Being an Unknown Sender

Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second thought to messages from those we don’t. Failing to be a recognized sender is...

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Most of us have a hard time keeping on top of emails from people we do know, to let alone give a second...

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When’s the Best Time to Send Your Email Broadcast?

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights like subject lines, sender identities, and list health, there’s very little contest...

3 minute read

It would be a lie to claim that ‘delivery time’ is a highly influential factor in email open rates. Compared to heavyweights...

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Has Social Media Dethroned Email?

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2020. They ask, “Can’t we just rely on social media to communicate with supporters?” To which my instinct is to rush...

6 minute read

Is email dead? Here’s what the data says... Some people question the relevance of emails in 2020. They ask, “Can’t we just rely...

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Email Preview Text: What You Need to Know

Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t have the same pull as a subject line, it does give you a ‘second...

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Preview text appears in most email clients in the form of a few words after or below a subject line. While it doesn’t...

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11 Ways to Give Subject Lines Consequence (with Examples)

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention. Either, they’ll need to delay the thing they were about to do next, or...

4 minute read

Consider the moment before your supporter decides whether to open your email. They must sacrifice something in order to give you their attention...

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