Found 24 topics tagged ‘Persuasive Writing’

Emotion vs Facts: What’s More Persuasive?

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right? Not quite. Sometimes, trying to convince someone with a series of facts can feel...

2 minute read

Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?...

Learn this
Read this
Show. Don’t Tell.

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid ‘telling’ people what to think. That includes making assertions that some things are cruel, important,...

2 minute read

Your reader trusts their own mind way more than they trust yours. No offense but it’s true. Knowing this, try to avoid ‘telling’...

Read this
Find out more
6 Ways to Make Headlines Click-Worthy (Not Click-Baity)

On the surface, it looks like the purpose of a headline is to introduce the content of a webpage. But of course—you know that’s not it at all! Your headline’s strategic function is to gain buy-in...

3 minute read

On the surface, it looks like the purpose of a headline is to introduce the content of a webpage. But of course—you...

Keep reading
Read this
Finding Common Ground: Old and New Supporters

How can you simultaneously meet the needs of both long-term and fledgling supporters in ways that don’t patronize or confuse anyone? Let’s apply common ground messaging theory to answer this question. Triggers: Long-term supporters value long-term...

2 minute read

How can you simultaneously meet the needs of both long-term and fledgling supporters in ways that don’t patronize or confuse anyone? Let’s apply...

Keep reading
Read this
Top 10 Ways to Turbocharge Your Digital Comms

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet. Never has our collective attention span been more fleeting. As much as...

5 minute read

Let’s be honest, this stuff is hard. Never in human history has there been a communication medium more competitive than the Internet...

Learn this
Keep reading
What’s a ‘Crisitunity’?

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because of this, it’s been adopted by all the most successful online action platforms...

2 minute read

We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because...

Read this
Learn this