It doesn’t matter if you’re writing an email, a blog post, or a tweet—the full gamut of attention-seeking and attention-keeping tactics apply. Social media takes this to the next level. Not only is the content volume of social typically higher than other mediums, it gives you instant feedback to know what’s resonating with your audience and what’s not.
Social media can turn NFPs into media broadcasters. But the unwritten rules of success can be confounding. Who has the patience to sift through all the possible content combinations to figure out what works best? Fortunately, Steven Rouk and Nat DeFries did. Check out this excellent post on the Mercy for Animals research blog.
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