How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally reinforce them. However, if you can reframe the conversation, you get to own it...
How tempting is it to ‘bust myths’ and confront your opponent’s ridiculous claims head-on!? Hint: very. Proceed with caution—countering false claims can unintentionally...
Learn thisThe curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse to infect your writing, you may unwittingly leave supporters feeling confused an alienated. To...
2 minute readThe curse of knowledge is a cognitive bias that leads us to overestimate the knowledge of our audience. If you allow this curse...
Learn thisI’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only space for one hero—and it’s not you. Let me explain... Every story...
3 minute readI’m not saying don’t do heroic things. Keep that up! But when you’re telling your supporters a story of injustice, there’s only...
Learn moreIt’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone. The business of wide-scale change-making affords us neither of these luxuries. Since you’re reading...
3 minute readIt’s not hard to preach to the choir. Or to mount an argument so agreeable that it won’t offend or challenge anyone...
Learn thisWhat draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated? Why do you exist? The answer to all these questions is the same. And...
4 minute readWhat draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?...
Find out moreCognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead people to act against their own best interests. If you understand them, you can...
2 minute readCognitive biases are powerful mental distortions that affect the way we think and behave. They are so powerful that they can lead...
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