We have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because of this, it’s been adopted by all the most successful online action platforms...
2 minute readWe have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because...
Learn moreHow can you simultaneously meet the needs of both long-term and fledgling supporters in ways that don’t patronize or confuse anyone? Let’s apply common ground messaging theory to answer this question. Triggers: Long-term supporters value long-term...
2 minute readHow can you simultaneously meet the needs of both long-term and fledgling supporters in ways that don’t patronize or confuse anyone? Let’s apply...
Keep readingWhat draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated? Why do you exist? The answer to all these questions is the same. And...
4 minute readWhat draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?...
Learn moreCall it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving your vision is dependent on the funds and actions of your supporters, you need...
3 minute readCall it what you will. It’s the idea that when we work together, we’re part of something bigger than ourselves. If achieving...
Learn thisGreat communication is not just about what you say but how you say it. Who says it also matters. You won’t always be the best vehicle for your message. It helps to know when someone else...
5 minute readGreat communication is not just about what you say but how you say it. Who says it also matters. You won’t always...
Learn thisGreat action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building. It also means that action pages are often the first meaningful touchpoint for new...
2 minute readGreat action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building...
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