Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right? Not quite. Sometimes, trying to convince someone with a series of facts can feel...
2 minute readDoes this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?...
Keep readingSPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like you’re writing only to them. When ‘broadcasting’ language slips into our writing,...
4 minute readSPOILER: it’s not good. Sure—you know you’re writing an email to 5,000 people. But your task is to make your reader feel like...
Keep readingIf we want to get the most out of email, we need to make it personal. If every message we send sounds like it was spat out of a template, it’s going to be hard to...
7 minute readIf we want to get the most out of email, we need to make it personal. If every message we send sounds...
Keep readingGreat action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building. It also means that action pages are often the first meaningful touchpoint for new...
2 minute readGreat action pages will attract people via social media, search, traditional media, and even word of mouth. This means they’re ideal for list-building...
Find out moreOne of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us to compete for the attention spans of our audience, more is most definitely less...
One of the hardest lessons to learn as a communicator is knowing what not to say. In a medium that forces us...
Keep readingEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If your organization relies on—or hopes to rely on—a digital audience to sustain its work,...
2 minute readEvery time you email your supporter, you’re doing much more than delivering a message. You’re cultivating a relationship. If...
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