(Not in that way). Do you ever find yourself staring at your screen, wishing the thing you are trying to write was done already? We’ve all been there. If you just about sent yourself to sleep composing that last email broadcast — don’t send it. It’s guaranteed to bore your reader, too.
Feigned enthusiasm won’t cut it here. When you can’t get excited about your content, it shows. Step back. Find the heart. Believe it. Feel what you need to say before you try to say anything. If you’re struggling to be inspired by your topic, pause to remember whose lives are on the line; connect to your why. Channel that.
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Don’t be a hero (make your supporter the hero!) 
Don’t let these ‘cognitive biases’ hurt your conversion rates 
Emotion vs facts: what’s more persuasive? 
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Hi there! I’m Karen. I’m on a mission to reach my former self. Had I known 10 years ago what I know today, I could have achieved more good, made fewer mistakes, and had more weekends. Every time we share what works, we win faster. Let’s create digital experiences that move people — that grow our base and fuel our movements. Are you with me? Please share this with someone you know who wants to up their digital game!
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