As changemakers, it’s our job to dream up all the ways our supporters can get involved to help our cause or win our campaign. However, we can do better than simply listing these actions. Action lists can be overwhelming, as this web page from 2010 fearlessly demonstrates.
Make the hard choice. Limit your ask to one priority action per interaction to maximize conversion and impact. If you must include more, distinguish them as supplementary to your priority action, split them across multiple audiences, or drip-feed your actions over time.
Was this tip useful?
Like this tip? Share it!