Does this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right? Not quite. Sometimes, trying to convince someone with a series of facts can feel...
2 minute readDoes this sound familiar? Back up your position with facts; the more reasons you can offer, the more persuasive your argument. Right?...
Learn moreThink of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think about email broadcasts this way. Broadcast communication is, by default, impersonal. Because...
2 minute readThink of a radio tower. Broadcast signals beaming far and wide. Most people think about email broadcasts this way. Please don’t think...
Keep readingWe have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because of this, it’s been adopted by all the most successful online action platforms...
2 minute readWe have Homer Simpson to thank for the term that perfectly describes a communication model that turbocharges action requests with urgency. Because...
Learn moreWhat’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would be nice if it were that simple. But your ideal email frequency is unique...
3 minute readWhat’s the magic number of emails you need to send to maximize supporter engagement and minimize fatigue?The answer is “five”. Kidding. It would...
Find out moreHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like this. And not because it doesn’t contain important information. It does. You’ve probably never...
5 minute readHere’s an important piece of digital communication that you’ve probably never read: Few of us pay attention to stuff like...
Keep readingWhat draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated? Why do you exist? The answer to all these questions is the same. And...
4 minute readWhat draws people to your cause? What motivated your supporters to take their first action? What did they feel when they first donated?...
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